Article Content:

• Why it is Important to Have Digitization for Small Businesses?
• Go Digital Go Global With Marg ERP
• What was The Thought Behind ‘Marg Go Digital’ Initiative?
• Some Major Benefits of Digitization

Why it is Important to Have Digitization for Small Businesses? 

In today’s modern tech era, digital in the new world. Digital technologies, digital media, digital marketing, digital data are some new words penetrated deep into our minds & life. Everyone wants to become a digitized person or you can say ‘Go Digital’. But which is the right way to approach because, with the increasing facilities and easiness, chances of errors and frauds also multiply. When you are on a digital platform, knowingly or unknowingly you are sharing your crucial personal data with the entire world. Therefore, to be safe and move towards digitization you need to have a proper digital transformation strategy.

‘Go Digital Go Global’

So, have you decided ‘to Go digital’? If yes, Marg ERP has taken an initiative to digitize every small & medium business out there. With a goal to support the local SMEs & SMBs. Marg has been the fort runner in the Pharmaceutical & FMCG industries. Designed by experts, ‘Marg Go Digital’ initiative aims to provide a website to every Marg user to increase their global awareness. But before we move further, it’s important to understand what it really means and how it will benefit small businesses.  

Go Digital initiative in simple words is the implementation of digital marketing & technologies into all areas of business operations in order to build more sustainable customer experience & relationships with a better understanding of the niche markets.

But this is just one way to look at it. There are ample benefits lined up. Stay connected and you can reach your targets. As said, a digital platform or website is the best way to stay connected with your customers. When talking about being digitized, we can think of new innovative technologies and discovering new frontiers to push your business to new heights. It’s more about finding new prospective customers and turning them to your loyal customers, and it can be even more apparent with a digital platform. 

Understanding the needs of SMEs & MSMEs, Marg ERP realized that small businesses don’t have the right access to the right technology due to a lack of knowledge and experience. To support the locals become global, Marg ERP took a step and provided a simple user-friendly platform for the small business where they can put themselves in front of the world. They can place themselves with a proper website in the global markets.  

What was The Thought Behind ‘Marg Go Digital’ Initiative? 

• Improve Customer Experience & Engagement
• Increase Efficiency
• Improve Innovation
• Business Decision Making
• Improve Innovation & Strategies
• Transform way of doing Business

Now when we understood the need for Digitization, let’s dig deeper into the importance & benefits of digital transformation.

Before moving further, one thing we need to address here is, simply having a website isn’t going to help. 15-20% of companies are likely to face heavy competition in the first phase of digitization. Therefore to survive in the digital world and stand strong in the competition you need a business plan & supporting software that will help you in all odds. While for well planned & designed digital business models including awareness on social platforms, proper website optimization, etc, are likely to succeed at a rate of approx 80%.   

Marg ERP has designed a model including all necessary elements of digital marketing to help and support the users. The users’ only need to share their few details, and rest all optimization is done from Marg ERP.  

Some Major Benefits of Digitization: 

Increase market presence- by going digital it directly impacts the market presence of a particular company. 

Impact your customers: When your customer sees you everywhere on the digital platforms, it directly impacts them and helps in building customer loyalty & retention. 

Improves efficiency: When you directly connect your customer through a digital medium it improves efficiency and responsiveness. Chances of missing out on prospective customers are almost negligible. 

Create brand awareness: No brand is born big; it takes time & effort to create a Brand. And having a digital presence can prove to be a huge step towards building Brand. 

Increase Customer Base: A simple way to increase the customer base is by managing customer history, which can be easily done via digital platforms.  

In a race between traditional companies & digitized modern companies, the later seems to be leading. One can witness the growth of digitized businesses easily. More than 70% of digitized companies are successfully running the business, on the contrary, many traditional companies have gone shut down during lockdown. During the lockdown, among small business, the wind of digitization is blowing heavy, and 60-70% of companies either already adopted or are planning to go digital with Marg ERP.  

Pharmacy & FMCG companies are at the forefront. Marg ERP with new innovative features like Direct Calling, My Shop QR Code, Sales Analysis on Google Maps, etc has transformed the way of doing business. Apart from managing inventory & accounting of companies, the company aims at a broader perspective towards ‘Atmanirbhar Bharat’ & is contributing by supporting local businesses to become global.

One of India’s biggest enterprise solution provider; Marg ERP with over 50% market share in Pharma and FMCG sector nationally has come together with Paytm to facilitate seamless transactions for MSMEs.

Under this joint venture, the duo empowers MSMEs using a new integrated payment solution called Marg Pay developed by MARG ERP. This technological advancement will reconcile payments efficiently in a cost effective manner by enabling MSMEs to keep a track of all their receipts and payments made through multiple payment methods like UPI, Net Banking, Credit Card, Debit Card, Wallets & NBFC.

According to Krishnam Raju, CEO Marg ERP Ltd.; a CMMI Level 3 certified company with 850+ sales & support system countrywide which processes 20 billion+ invoices worth 100 billion dollar per year, says that SME and MSMEs are facing huge problem of payment reconciliation with advent of multiple internet technology platforms and various payment options like Net Banking, UPI, Wallets, cards etc.

The small businesses finds it a challenging task to deal with multiple service providers, interfaces and expensive solutions which are beyond their ability to understand and are also not affordable for them. It adds complexity and confusion both at the time of collecting and making payments in their business.

To make the Ordering process easier, Marg ERP has developed ‘My Shop QRID’ in its software for the distributors who operate in the wholesale markets and for the shopkeeper whose shops are thronged by the customers themselves. They have to simply list & upload products, schemes, offers in QR code and print the QR code from the software and need to paste it outside the shop/counter where customers can directly scan & place orders.

With a goal to support the local SMEs & SMBs, Marg ERP Ltd. has decided to provide every Marg user to set up their online store, create digital catalogues & reach more customers with free personalized SEO friendly website worth Rs. 5000.

Marg has also provided a very beneficial feature through which users can send Invoices, Outstandings, Stock and Sale Analysis etc. & various reports to customers directly on WhatsApp through Software. Along with it, through eRetail Web Application, the customers can directly place online orders to distributors & check status of all orders, View nearby distributors, schemes inside Marg ERP Software.

He further adds, “MARG PAY is an easy to use platform with user friendly interface. It will also be very easy for merchants to connect it with their billing and accounting system with minimum effort. Furthermore, this partnership of two digital giants of the country will also extend to Paytm Payments Bank Limited powering Marg Pay’s nodal bank account.”

Saloni Malhotra, Vice President – Paytm said, “It has been our constant endeavour to empower MSMEs across the country with the best payment acceptance and reconciliation solutions to help them join the digital ecosystem. We want to enable them with technology solutions that help them maintain their records and also aid in expanding their businesses. With this partnership, we aim to reach a step closer to Atmanirbhar Bharat, where MSMEs have all the digital means to become self-reliant.”

Paytm Payment Gateway is a leader in India with over 50% market share in processing transactions through Wallet, UPI, cards and net-banking. It offers several innovative services, such as Payouts & Recurring payments, OTP less card payments, instant refunds, and pre-authorization flow that addresses the needs of both B2B and B2C companies.

Paytm Payments Gateway allows merchants to enjoy real-time bank settlement and is based on anti-fraud technology to ensure secure payments. It also provides a strong dashboard to see the payments received and bank settlements.

फार्मा और एफएमसीजी क्षेत्र के 50% बाजार पर देश की कंपनी मार्ग ईआरपी ने देश के लघु और मध्यम उद्यमी के लिए मार्ग पे नाम का गेटवे लांच किया है जोकि एक इंटेग्रेटेड पेमेंट सोल्यूसन प्लेटफार्म है।अधिक से अधिक उधमियों तक मार्ग पे का लाभ पहुंच सके इसलिए मार्ग ईआरपी ने देश की प्रमुख पेमेंट गेटवे कंपनी पेटीएम के साथ साझेदारी की है। पेटीएम की दक्षता और मार्ग ईआरपी की नेटवर्क शक्ति के कारण ये पार्टनरशिप देश के लाखों लघु और मध्यम उधोगो के लिए वरदान साबित होगी। दोनों कम्पनियो के संयोजन से उधमियों को व्यापार में लेन -देन, भुगतान, एवं अन्य सुविधाओं के लिए तकनीकी रूप से एक सशक्त प्लेटफार्म मिलेगा। मार्ग ईआरपी प्रति वर्ष 100 बिलियन डॉलर की राशी के 20 बिलियन बिलों के डिजिटल भुगतान को संभव बनाने वाली देश की एक बड़ी डिजिटल कंपनी है।

तो आइये जानते हैं मार्ग ईआरपी के सीईओ कृष्णनामराजू इस साझेदारी के फायदे। उनके अनुसार एसएमई और एमएसएमई को भुगतान सम्बन्धी बहुत सारी समस्याओं का प्रतिदिन सामना करना पड़ता है। आज इंटरनेट तकनीकी में कई सारे विकल्प है- जैसे नेटबैंकिंग, यूपीआई, वॉलेट कार्ड’ अदि। आज ज्यादातर व्यवसाय अकाउंट बिलिंग/व्यापार/ एकाउंटिंग सिस्टम से जुड़े हैं। छोटे उद्यमियों के लिए इन सब को समझना तथा उपयोग करना, कही न कही अधिक खर्चीला एवं चुनौतीपूर्ण है। डिजिटल प्लेटफार्म से न जुड़े होने के कारण व्यापारियों को भुगतान सम्बन्धी बहुत सी जटिलताओं का सामना करना पड़ता है। जैसे बिभिन्न माध्यमों से किये गए प्रतिदिन के भुगतान एवं लेन -देन के रिकॉर्ड को रखना। यह एक कष्टप्रद और असुविधा देने वाली स्थिति है। जिसके परिणामस्वरुप या तो वो प्रतिदिन लेन देन व् भुगतान का हिसाब नहीं रख पाते मार्ग पे एक सरल मंच है जो व्यापारियों को एक ही स्थान पर बिलिंग, अकॉउन्टिंग , भुगतान लेन देन की सारी सुविधा देता है वो भी सभी ट्रांसेक्शन डिटेल्स के साथ ।

राजू ने आगे कहा , “आजकल हर कोई एकीकृत व्यवस्था चाहता है इसी वजह से एसएमई और एमएसएमई ईआरपी प्लेटफार्म से जुडी है। इनका कॉस्ट इफेक्टिव होना आवश्यक है। मार्ग ईआरपी की मार्ग पे सुविधा इसे ध्यान में रख कर लांच की गई है। और हमारे इस कदम में पेटीएम पेमेंट गेटवे ने महत्वपूर्ण योगदान दिया। पे टी एम् की वाईस प्रेसिडेंट सलोनी महरोत्रा ने कहा, ” हमारा ये हमेशा से प्रयास रहा है कि पूरे देश के एमएसएमई को इस डिजिटल युग में और अधिक मजबूती प्रदान की जाए उन्हें बिजनेस का सरल सुविधाजनक वातावरण प्राप्त हो । हम उन्हें तकनिकी सुविधा के साथ साथ मजबूती देना चाहते हैं जिससे वो ना सिर्फ अपने रिकॉर्ड सही तरीके से रखें बल्कि अपने व्यापार को बढ़ा सकें। मार्ग ईआरपी के साथ इस साझेदारी में हमारा उद्देश्य है की एमएसएमई को हम आत्मनिर्भर भारत के उद्देश्य को पूरा करने क लिए एक कदम आगे बढ़ने में सहयोग दें। “

साथ ही मार्ग ई आर पी ने एस एम ई और एम् इस एम् ई की जरूरतों को धयान में रखते हुए माय शॉप QR कोड, फ्री वेबसाइट (GO डिजिटल) आउटस्टैंडिंग आन व्हटसप्प, ई रिटेल वेब एप्लीकेशन जैसी सुविधाएं भी प्रदान की हैं ।

माय शॉप QR कोड की सहायता से QR कोड में उत्पादों, योजनाओं, ऑफ़र की सूची और अपलोड करें। दुकान / काउंटर के बाहर प्रिंट और पेस्ट करें जहां ग्राहक सीधे स्कैन करके ऑर्डर स्कैन कर सकते हैं।

ई रिटेल वेब एप्लीकेशन द्वारा वितरकों को सीधे ऑनलाइन ऑर्डर दें और सभी आदेशों की स्थिति की जांच करें, पास के वितरकों, की डिटेल्स सीधे मार्ग ईआरपी के अंदर से देखें।

आउटस्टैंडिंग आन व्हटसप्प फीचर के माध्यम से सीधे व्हाट्सएप पर ग्राहकों को चालान, बकाया, स्टॉक और बिक्री विश्लेषण आदि और विभिन्न रिपोर्ट भेज सकते हैं।

फ्री वेबसाइट (GO डिजिटल) पर अपना ऑनलाइन स्टोर सेट करें, डिजिटल कैटलॉग बनाएं और रुपये के साथ मुफ्त व्यक्तिगत एसईओ फ्रेंडली वेबसाइट के साथ और अधिक ग्राहकों तक पहुंचें।

पेटीएम पेमेंट गेटवे की वॉलेट ,यूपीआई ,कार्ड्स,एवं नेट बैंकिंग द्वारा लगभग 50 % मार्केट में अपनी हिस्सेदारी दर्ज़ की है। यह बहुत सी नयी सेवाएं जैसे पेआउट, रेकरिंग पेमेंट ,ओटीपी के बिना कार्ड पेमेंट,रिफन्डिंग और प्री ऑथोराइज़्ड फ्लो जैसी सुविधाएं जो बी 2 बी और बी 2 सी दोनों के लिए आवश्यक है, कंपनियों को प्रदान करता है। यह व्यापारियों को इलेक्ट्रॉनिक फण्ड ट्रांसफर में सुविधा प्रदान करता है साथ हिसाथ धोखा धड़ी से भी बचाता है , साथ ही बैंककॉउंट में होने वाले पेमेंट और भुगतान को देखने के लिए डैशबोर्ड प्रदान करता है।

Content of Blog:

• Sales Analysis on Google Map
• Process to Search New Customers Area Wise in Marg ERP Software
• Process of Date Wise Sales Option in Marg ERP Software
• Process of Company Sales in Marg ERP Software
• Process of Sale Increase/Decrease in Marg ERP Software
• Process of Active/Inactive Customers in Marg ERP Software
• Process of Outstandings in Marg ERP Software
• Process of Party GEO Location in Marg ERP Software

Overview of Sales Analysis on Google Map

Sales Analysis on Google Map of Marg ERP is a platform through which the distributors can increase their sales by 15-20% by viewing sales of retailers (customers) area wise, date wise and route wise on Google Map through Satellite view.

Along with this, Sales Analysis on Google map enables the distributor to search new customers.

With the help of this feature, the distributor can know which retailers are available in which particular areas.

With satellite view in Marg Software, the distributor can geo location wise view that in which areas sales are made and in which areas the sale is not made and can ask their salesman to reach those retailers.

This would also ensure the salesman to work efficiently as the distributor is keeping a track of the sales made by them through Sales Analysis on Google maps.

Process to Search New Customers Area Wise in Marg ERP Software

Sales Analysis on Google Map can also be set user wise in Marg ERP Software i.e. set permissions for a particular user to view Sales Analysis on Google Map.

• In order to search new customers area wise, go to Daily Reports >> Business on Google Map >>Find New Customers.

Fig. 1.1 Menu View to Find New Customers Option in Marg ERP Software

• A ‘Find New Customers’ window will appear where the user can set these fields according to the requirement to search new customers.

Fig. 1.2 View of Find New Customers Window in Marg ERP Software

• • If the user wants to find new customers along with the existing customers, then select ‘With my Customers’ and if the user does not want to find new customers along with the existing customers then select ‘Without my Customers’.
• Press Enter.

• • Then an alert message will be displayed to in which the user will click on ‘Yes’.
• So, in this way a map will be displayed in which the user can view the new customers list with satellite view.

Fig. 1.3 View of New Customers List with Satellite View in Marg ERP Software

Process of Date Wise Sales Option in Marg ERP Software

• In order to view Date wise sales then go to Daily Reports >> Business on Google Map >>Date Wise Sales.
• A ‘Date Wise Sales’ window will appear in which the user will enter the date here i.e. from which date to which date the user wants to view the sales.

Suppose, mention 1st December 2019 to 19th December 2019.

Fig. 1.4 View of Date Wise Sales Window in Marg ERP Software

• Now, the user can view those areas on the map in which the sales were made from 1st December to 19th December 2019.

Fig. 1.5 View of Date Wise Sales on Google Map

• • The user can click on ‘Satellite’ and see the satellite view of the areas in which sales is made and in which area sales is not made.
• The user can also see in the satellite view that in these areas people live but sale is not made here.

• • So, in this way the user can view on the map and analyse that in which area sale is made and in which areas sale is not made.
• The user can increase the sales by viewing and analysing those areas in which sale has not been made.

Fig. 1.6 View of Date Wise Sales through Satellite View

• Along with this the user can also view on the left side that the retailers are bifurcated to whom the sales have been made i.e. can view the name of the retailers, their address, sale, mobile number and email address.

Fig. 1.7 View of Date Wise Sales on Business Map

• The user can also apply filter here as per their requirement.

Like, the user can view the home icons and, on that basis, can view the low to high sales. The green home icon indicates high sales and red home icon indicates low sale. And the icon of home in which there’s a star indicates distributor. 

Fig. 1.8 View of Date Wise Sales on Business Map

• And along with this, if the user hover the mouse in this home icon then can view the details of that particular retailer here.

Fig. 1.9 View of Date Wise Sales on Business Map

• If the user wants, then can click on ‘Clear filter’ to remove the filter. 
• After this, the user can also view Heat Map. The user will click on this and wherever the user can see green color on the map it means that in those locations retailers are there. And where the user can view more of red color along with green color that means that on those location there are more retailers. And in the heat map where the user doesn’t see green color that means there is no sale in that area.
• The user can also view the heat map in satellite view. 
• And if the user wants to exit the heat map then click on ‘Heat map’.

Fig. 1.10 View of Heat Map on Business Map

Fig. 1.11 View of Heat Map on Business Map

Fig. 1.12 View of Heat Map on Satellite View

Process of Company Sales in Marg ERP Software

• • In order to view that which items of which company are sold in the area then go to Daily Reports>> Business on Google Map >> Company sales.
  • A ‘Select Company’ window will appear in which the user will select the company of which the sales needs to viewed.
• If the user wants to select a particular company, then press ‘space bar’ key and select those companies. And if the user wants to select all company then press ‘Asterisk’ key. 

• • Press Enter.
  • Select those items of which the user wants to view the sales and then press enter.
• Now enter the date i.e. from which date till which date the user wants to view company wise sales.

Fig. 1.13 Process to View Company Wise Sales in Marg ERP Software

• Now, the user can view Company wise sales on the map.

Fig. 1.14 View of Company Wise Sales in Marg ERP Software

In this way, the user can view Item Wise, M.R. Wise, Area Wise and Route Wise sales on Google Map.

Process of Sale Increase/Decrease in Marg ERP Software

• In order to view Increased and Decreased sale of the business then go to Daily Reports >>Business on Google Map >> Sale Increase/Decrease.
• A ‘Sale Increase/ Decrease’ window will appear in which the user will enter the date i.e. from which date till which date the sales needs to be viewed.

Suppose, the user wants to view the increased/ decreased sales from 4th December to 26th December 2019.

• Then an alert message will be displayed to in which the user will click on ‘Yes’.
• Now, the user can view on the map that from 4th December to 26th December 2019 in these areas sales have been increased or decreased.
• Like, here the user can view that sales have been increased by which amount.

Fig. 1.15 View of Sales Increase/Decrease on Google Map

Process of Active/Inactive Customers in Marg ERP Software

• In order to view the active and inactive customers of an area, go to Daily Reports >> Business on Google Map >> Active/Inactive Customers.
• An ‘Active/Inactive Customers’ window will appear in which the user will enter the date here i.e. from which date till which date the user needs to view the active/inactive customers.

Suppose, mention 4th December to 27th December 2019.

• Then an alert message will be displayed in which the user will click on ‘Yes’.
• Now, the user can view on the map that from 4th December to 27th December 2019 which customers are active and which customers are inactive.
• Here, in green the user can view the active customers and in grey color the user can view the inactive customers with whom they are not dealing.

Fig. 1.16 View of Active/Inactive Customers on Google Map

Process of Outstandings in Marg ERP Software

• • With the help of Sales Analysis on Google Map option, the user can view Oustandings in 4 ways i.e. Whole Outstandings, M.R. Outstandings, Area Outstandings and Route Outstandings.
• In order to view Total Oustandings then click on Daily Reports>> Business on Google Map >> Outstandings >>Whole Outstandings.
• The user can view that whole Outstandings will be displayed on the map.

Fig. 1.17 View of Whole Outstandings on Google Map

• Similarly, in this way the user can view M.R wise Outstandings, Area Outstandings and Route Outstandings on the map.

Fig. 1.18 Menu View to Area & Route Outstandings in Marg ERP Software 

Process of Party GEO Location in Marg ERP Software

• Go to Daily Reports >> Business on Google Map >> Party GEO Location.
• Party GEO Location option enables the user to view parties and can see that how much kilometre distance is between the distributor and retailer. And along with this the user can view the latitude and longitude of the party.

The user can only view the latitude and longitude of those parties only on which parties details are already been mentioned and on the basis of these latitude and longitude the user will get the details of the retailer.

So, the user needs to mention the correct latitude and longitude in details of the parties.

Fig. 1.19 View of Party GEO Location Window in Marg ERP Software 

• Now, if the user will press F6 key on that party in which latitude and longitude is mentioned then on the basis of latitude and longitude the software will switch the user to the map.

Fig. 1.20 View of Party GEO Location Window in Marg ERP Software

Fig. 1.21 View of Party GEO Location on Google Map 

• • And of those parties of whose latitude and longitude is not displayed and the user wants to know the latitude and longitude of those parties then press F8 key on that party.
• Now, the user can view the latitude and longitude of that party.

Fig. 1.22 View of Party GEO Location Window in Marg ERP Software

Fig. 1.23 View of Party GEO Location Window in Marg ERP Software 

The distributor can set their latitude and longitude from the Control Room

Click here to watch Complete guide on “Sales Analysis on Google Map“ YouTube

At present, there are around 14 lakhs chemists in India that take charge of better healthcare. Their commitment to providing better healthcare services will not complete if they continue to face challenges on the ground level. If you are also facing such challenges, it’s time to opt for a solution that brings you peace with your pharmaceutical problems and that solution is exclusively offered by Marg ERP Limited.

Marg has created a platform for chemists where they can get information of about 4.5 Lakh items including generic drugs & restricted drugs. This collaborative platform that bridges the gap between retailers and distributors associated with Marg ERP.  Chemists can get complete information about drugs, it’s salt, substitutes, information related to HSN code, tax percentage, MRP, and the manufacturing company details, etc. It will also facilitate them to find his nearest distributor who deals in the specific item or company according to his own geological location.

Watch the video and learn how to use PharmaNxt: https://youtu.be/9im9WTtcSGQ

Undoubtedly, this newly developed feature is beneficial for retailers and distributors, as distributors can get their company registered with PharmaNxt free of cost and enhance the visibility of their company among all the retailers associated with Marg ERP and retailers can get the desired information in just a few clicks. This feature is available in the form of software as well as an easy-to-use mobile application named PharmaNxt available at zero cost on Google play store. This application acts as a free helpline for the pharmacists.  

Download PharmaNxt App: https://play.google.com/store/apps/details?id=com.marg.pharmanxt&hl=en_IN

It is believed that within the next 3 months, all the medicine stockists, distributors, and small manufacturers will come together on this platform to cross the number of 1 lakh. At present, the facility of distributor registration has been offered only Marg customers as more than 1.5 lakh distributors, stockists and propaganda companies (small manufacturers) are associated with Marg.

Distributors can register their company easily and grow their business exponentially. Learn how to register yourself on PharmaNxt: https://youtu.be/mrSYLVJDxwc

This feature can also act as a fine weapon for small pharmacists willing to fight with online pharmacy India in the future. With an increase in competition in the Pharma segment, a large number of small companies are involved in the manufacturing and distribution of medicines at the local level so it becomes hard for the chemist to be aware of such small companies. Using the PharmaNxt Mobile App or Marg ERP Pharmacy software, pharmacists will be able to reach their nearest suppliers dealing in the specific medicine in just a few clicks.